Jack Wills | Digital Campaign

080617_k29_pf_ow 008Insight:
Jack wills go to great lengths to create denim that is on par with some of the best known denim brands on the market. They just happen to do it in a way that allows their customers can enjoy fine denim, at a more digestible price point.

Idea:
To create a digital denim take over, immersing customers into a world of denim style, fit, design and lifestyle recommendations. We designed a feature page, capturing the essence of the campaign. We then created additional content for customers to dive deeper on the JW blog, or to shop a fit guide on the E-com site.

Role:
Digital creative lead

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