Insight: With the continuation of good weather throughout late July and August, Jack will’s wasn’t ready to move towards telling stories of parker jackets, online.
Idea: To create an end of summer campaign, enabling the Jack Wills holiday season to continue. Inspired by the view of a hotel poolside and holidays with friends. I fused 90’s pop culture, with a more contemporary execution, to create a graphic, editorial design, applying textures and colour to capture a playful, yet premium finish.
My Role: Lead Creative Designer and Art Director