Vertu | Digital experience design

Insight:
Signature is Vertu’s most iconic product. A voice centric phone with over 6 years in the market and still relevant for both the brand and its customers.

The Idea:
To create a Configurator, placing the customer as a stylist and to take them on a journey of brand discovery, whilst creating their very own “handmade to order” Signature phone. Handmade to order is a first in the most personalised, luxury mobile phone design experience.

My Role:
Lead Creative Designer, Art Director & Retoucher

more work