Brand DNA & Identity

Insight:
Vertu set out to shift their brand from product focused to customer focused and move away from a previous perception that made them appear inaccessible and bling.

Idea:
To move Vertu into a warm, dynamic and human space. One that evoked the senses. This was achieved through developing a customer centric DNA that positioned Vertu as a luxury mobile brand who’s unique design, materials and services combine to create an extraordinary experience.

My Role:
Lead Creative Designer and Art Director

 

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