Vertu set out to shift their brand from product focused to customer focused and move away from a previous perception that made them appear inaccessible and bling.
To move Vertu into a warm, dynamic and human space. One that evoked the senses. This was achieved through developing a customer centric DNA that positioned Vertu as a luxury mobile brand who’s unique design, materials and services combine to create an extraordinary experience.
Lead Creative Designer and Art Director