Co-creative Direction| 360 Coms

Insight:
As luxury gets closer to the skin, exclusivity and personalisation are becoming more relevant than ever.

Idea:
Working with Les Atelier, we created a 360 campaign, celebrating the essence of Vertu’s monogram service. By glorifying the exquisite attention to details in its craftsmanship and making an icon of Vertu’s personalisation service, through heroing the monogram letters, we created  a platform for conveying individuality.

My Role:
Co- Creative Direction and Art Direction

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